Created by Elizabeth A. Kinsley, a plastic surgeon from New Orleans, iAugment allows women considering breast implants an opportunity to see what their breasts would look like with implants ranging from 210cc to 690cc, a selection of 17 different sizes. iAugment allows women to "try on" these various sizes without the 3D imaging technology typically used in the doctors office. Users take a picture of themselves, ideally in a bra or bikini, and then use two on screen cursors to alter the images breast size.